Adopting Nollywood as a model for tackling insecurity in Nigeria

Abstract

Nigeria faces persistent insecurity challenges, exacerbated by youth unemployment. This study explores the potential of Nollywood, Nigeria’s vibrant film industry, in addressing these issues. The research investigates how Nollywood can provide job opportunities for youth, reducing unemployment and consequently mitigating insecurity. Additionally, it assesses the impact of Nollywood films on audiences’ perceptions of crime and criminalities. Through qualitative methodology, which involved interviews, Focus Group Discussions (FGDs) and content analysis of selected films, this study engaged with Nollywood stakeholders, youth, and audiences through which relevant data for the study were gathered. As an entrepreneurial and popular media, the study relied on Agenda-setting theory to investigate how Nollywood can (re)set agenda for the Nigeria society in the area of security and job creation. Findings informed strategies for leveraging Nollywood’s influence to promote peace-building, conflict resolution, and crime prevention. By examining the industry’s job creation potential and media influence, this study contributes to innovative solutions for Nigeria’s insecurity challenges, highlighting the role of popular culture, like Nollywood, in driving positive societal change.