Managers and level of satisfaction of business information by different categories of small and medium scale entrepreneurs in Zaria and Kaduna

Abstract

This study investigated managers and level of satisfaction of business information by different categories of small and medium scale   entrepreneurs in Zaria and Kaduna. The research method adopted was the survey method and population consisted of 376 and 370 entrepreneurs in Zaria and Kaduna respectively. Three research questions guided the study. Questionnaires were used for data collection. Percentages were used for data analysis. Results showed that most of the small and medium entrepreneurs are sole traders. Entrepreneurs and sales personnel manage the business information and this has made their level of satisfaction to be low. The study recommended that collaborative efforts be encouraged between Librarians especially those in public libraries, Industrial Development Centres (IDC) to be involved in social entrepreneurship, schools of librarianship should offer practical, goal-oriented courses, awareness campaign should be organized by information scientists.  The study concludes that information managers be used to increase the level of business information satisfaction