Development of female wedding gowns using coloured fabrics needs design preferences and fabric selection

Abstract

The traditional dominance of white wedding gowns has long shaped bridal fashion; however, changing fashion trends, cultural diversity, and the need for sustainability have created a growing interest in coloured wedding gowns. Despite this shift, there is limited empirical evidence on the perceived needs, design preferences, and fabric choices for coloured bridal wear among young females, particularly in Nigerian university settings. This study therefore investigated the development of female wedding gowns using coloured fabrics with emphasis on consumer needs, preferred designs, and suitable fabrics. The study adopted a descriptive survey research design to examine and promote female youths’ interest in coloured wedding gowns. The population consisted of 2,171 female undergraduate students at Delta State University, Abraka, from which 100 respondents were selected using simple random sampling. Selection involved numbering slips from 1 to 150, shuffling, and allowing students to pick, with those selecting numbers 1 to 100 included. Data were collected using a structured questionnaire aligned with the research objectives. The instrument was validated by experts, including lecturers and a tailor. All questionnaires were retrieved, and data were analyzed using simple percentages and mean statistics. The analysis was carried out using simple percentage based on Yes or No responses from twenty questionnaire items. The items were grouped into sections to capture respondents’ opinions on needs for coloured wedding gowns, design preferences, and fabric selection. The results showed that most respondents agreed that coloured wedding gowns are elegant, reusable after wedding, and enhance uniqueness, although views differed on cost and colour preference, with cream emerging as the most preferred colour. In terms of design, the ball gown style was most preferred compared to trumpet, fitted flare, and mermaid styles. For fabric selection, net fabric recorded the highest preference due to its comfort, lightness, and adaptability.