Exploring Language Attitudes through Street Art

Abstract

The study was carried out to explore language attitudes through street art. More insights into language attitudes and their representation in street art were provided. The awareness of the role of street art in shaping language attitudes and ideologies was also carried out in the study. Multimodal discourse was adopted to analyze street art images. Language use and attitudes were analyzed using qualitative content analysis. Street art images in some popular streets in Awka urban areas were explored. The study revealed how street art reflects and challenges language ideologies and can be used as a powerful tool for language activism and social change. To maintain language revitalization and promotion of linguistic diversity, consistent and meaningful use of street art as a powerful tool for social change and means of information dissemination should be encouraged in our various institutions and society. This study can contribute to a deeper understanding of language attitudes and their representation in street art, highlighting the complex relationships between language, culture, and power.